That is, the high level focuses more on "why", while the low level focuses more on "how". Considering the feasibility, on the other hand, is more focused on the means or how to get to the end result and is a low-level construal, or way of thinking. Considering the desirability of an object, event, or course of action puts more importance on the end result and is a high-level construal, or way of thinking. Ĭonstrual level is also related to desirability and feasibility concerns in decision-making. Thus which subordinate features one focuses on may depend upon the situation, whereas central, high-level features will not. At the low level, more emphasis is placed on how the situation is different from others, whereas at the high level the focus is more on finding how they are similar. Whereas, if one were to think about the children's activity at a low level, one would focus on more specific, immediate details, such as the color of the ball or the ages of the children. If one were to think about the children's activity at a high level, one might describe this activity as "children having fun". For example, one could think about children playing catch in either a high or low level manner. Low-level construals are more detail-oriented or subordinate thought processes. This is a superordinate or central approach, thinking about the overall idea of the situation and extracting the main gist of the situation. High-level construals are a way of thinking in a big-picture way. 3.13 Additional types of distance associated with consumer behaviorĬLT divides mental construals into two levels: the high-level and the low-level.3.9 Social conflict, negotiation, and persuasion.At the low level, people focus on the peripheral, secondary features that are less essential to the overall gist of the situation or object. When people are engaged in low-level construal, they are focusing on the present in great detail. Low-level construal is when people think more concretely and is associated with psychological proximity.At the high level, people focus on central features that capture the overall gist of the situation or object. When thinking on this level, people are looking at the bigger picture not focusing on details. High-level construal is when people think abstractly.Psychological distance affects the extent to which we think about an event, person, or idea as high or low level, and this will influence how concrete or abstract those thoughts are: hypothetical distances (imagining that an event is likely or unlikely).social distances (interpersonal distances, such as distance between two different groups or two dissimilar people).what restaurants to make reservations for, going for a trip in an off-road vehicle).Īccording to construal level theory people perceive events that vary in several types of psychological distance: The theory was developed by the Israeli social psychologists Nira Liberman and the American psychologist Yaacov Trope.Īn example of construal level effects would be that although planning one's next summer vacation one year in advance (in the distant future) will cause one to focus on broad, decontextualized features of the situation (e.g., anticipating fun and relaxation), the very same vacation planned to occur very soon will cause one to focus on specific features of the present situation (e.g. In CLT, psychological distance is defined on several dimensions- temporal, spatial, social and hypothetical distance being considered most important, though there is some debate among social psychologists about further dimensions like informational, experiential or affective distance. The general idea is that the more distant an object is from the individual, the more abstract it will be thought of, while the closer the object is, the more concretely it will be thought of. ( January 2018) ( Learn how and when to remove this template message)Ĭonstrual level theory ( CLT) is a theory in social psychology that describes the relation between psychological distance and the extent to which people's thinking (e.g., about objects and events) is abstract or concrete. The reason given is: style of lead is excessively parenthetical See Wikipedia's guide to writing better articles for suggestions. This article's tone or style may not reflect the encyclopedic tone used on Wikipedia.
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